The name change reflects the company’s growth from a wedding inspiration website to a comprehensive wedding solutions portal where users can find inspiration, buy products, and book services for their weddings, all in one place.Plans to increase wedding services offerings and expand their online shop Mumbai, April 28, 2016: The Wedding Brigade, a one-stop destination to discover, plan and shop for Indian weddings, has raised Rs 4 Crore in a Pre-Series A round of funding led by Blume Ventures, with the participation of four other angel investors. The Wedding Brigade’s all-encompassing strategy makes it a very sought after company going forward.
The name “The Wedding Brigade” represents a group of people family, friends, vendors, and the company itself coming together to make a dream wedding a reality!Sanna Vohra, Founder, The Wedding Brigade (earlier known as Indear), said, “Our unique technology-centric model gives users access to all the best content, products, and services to create their perfect wedding.”He further added, “The second largest expense for an Indian family post purchase of a home is their children’s weddings. We have a strong and passionate core team, tie-ups with all the leading brands and vendors in the wedding market, and a highly engaged customer base of brides and grooms, as well as friends and family members attending weddings. This enormous market opportunity is currently served by a few small fragmented players. The platform has been launched for users in Mumbai and Delhi, and will soon expand to other cities such as Bengaluru, Hyderabad, and Chennai as well as introduce new categories such as photographers, caterers and more.
The Wedding Brigade was earlier known as Indear, and has received rave reviews for its online shop, which lets users purchase wedding apparel, jewellery, gifts and other essentials. We make intelligent recommendations based on their role in the wedding, or the type of function they are attending, and our free expert concierge service helps facilitate venue and services bookings.The Wedding Brigade (earlier known as Indear) has also recently introduced a services marketplace, which enables users to book venues, hair and make-up artists and mehendi artists online, or through its free expert concierge service. The capital infused into the venture will be allocated towards enhancing product and services offerings, growth activities and acquiring talent. This round of funding gives us the necessary resources to scale our model at an accelerated pace. We believe The Wedding Brigades approach captures all aspects of the wedding planning process seamless clothing and delivers immense value to consumers.. The Wedding Brigade is a one-stop destination for consumers to discover and share rich content, shop for clothing, jewelry, and gifts, and book services such as venues or make-up artists for a wedding.”On investing in this promising venture, Sajid Fazalbhoy, Principal at Blume Ventures, said, “Blume VC is delighted to partner with Sanna and team. With our new brand identity, we are poised to make deep in-roads into our country’s high-growth wedding market
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